Indonesia’s rap sensation RAMENGVRL joins Maison Martell, one of the oldest cognac houses in the world, as the brand ambassador for its signature VSOP Red Barrel.
Because of her unapologetic and bold attitude, as well as her iconic and influential music, RAMENGVRL was appointed as the Local Swift Icon alongside other artists from around the world such as Nigeria’s DAVIDO, USA’s Janelle Monáe, and China’s Jacky Tsai.
Martell’s Swift Story campaign celebrates those who are challenging the status quo by living audaciously and flying above the rest to live life on their own terms, pushing the culture, communities, and the world forward. RAMENGVRL’s daring attitude and funique straight-to-the-point fashionable style is considered to represent the campaign’s spirit perfectly. Besides her audacious character, RAMENGVRL is a decorated artist that has made her mark with edge and consistency. Three time winner of AMI Awards, the highest musical award in Indonesia, she was also named in Forbes 30-under-30 list as a trailblazer and culture leader. She is also the first artist signed to Warner Music’s premier pan-Asian Hip Hop label, Asiatic Records.
Meanwhile, the history of Maison Martell stretches back to 1715 when Jean Martell founded the house and created a brand synonymous with finesse and elegance. The passion for its craft has been handed down through nine generations and enjoyed around the world. In Indonesia, the demand for Martel’s cognac has been steadily increasing for more than 30 years, making it one of the most popular liquors enjoyed in the country.
Who would you share your bottle of Martell cognac with?