Justin Bieber announced a partnership with the Los Angeles-based cannabis company Palms to produce the seven-joint packs of marijuana. Justin Bieber has joined the cannabis industry launching $32 or around Rp454.800,00 packs of pre-rolled joints called “Peaches.” The product is named after Bieber’s March 2021 hit song. The song’s lyrics begin: “I get my peaches down in Georgia, I get my weed from California.”
Justin said he wanted to launch his range of cannabis products to help remove the stigma associated with the drug and hoped its use could help young people with mental health concerns. And, in California, marijuana use is legal for those over the age of 21.
According to the Palms website and Justin’s interview with Vogue, a portion of the proceeds from the sale of the line will be donated to Last Prisoner Project, which advocates for criminal justice reform around drug policy. Besides that, the sale of the line will be given to a charity that incorporates walking, cannabis, and psychedelic use as therapy for former service people called Veterans Walk and Talk.