After being spotted in Times Square, it turns out that the familiar faces of Indonesian celebrities will proudly represent Erigo!
After ten years as a part of the Indonesian fashion industry, Erigo made a breakthrough with a special collection titled “ERIGO X.” Moreover, Erigo had the opportunity to represent Indonesia as a local brand that will appear at New York Fashion Week the Show Spring/Summer 2022 in early September.
Erigo is one of the fashion brands from Indonesia that prioritizes quality
and product designs that are suitable for both daily activities and traveling. At this moment, Erigo also collaborated with Shopee and several Indonesian celebrities to represent their products. Among them are Arief Muhammad, Gading Martin, Denny Sumargo, Luna Maya, Enzy Storia, Febby Rastanty, Ayla Dimitri, and Alika Islamadina.
Through the Press Conference on Monday (23/8), Muhammad Sadad, as the CEO of Erigo, said, “This moment is not only to make Erigo proud but also to Indonesia. We hope this moment can be an inspiration for other local brands to be able to enter and compete in the international market.”
At New York Fashion Week the Show Spring/Summer 2022, Erigo X will launch its inaugural runway collection themed fashion meets function, with elements of a neon color palette. Erigo hopes that all groups, genders, and various body shapes can use their new products.
Entitled 'Erigo X Shopee NYFW 2022', Erigo and Shopee invite Indonesian users to support Erigo's international achievements in launching Erigo’s latest exclusive collection on September 9 via Shopee Live.
Handhika Jahja, Director of Shopee Indonesia, said, “Shopee is proud to see local products appear on the world stage. We hope this will be a good track record and can be followed by more local UMKM.”
