Being the only Indonesian brand participating in New York Fashion Week Spring/Summer 2022, Erigo succeeded in hypnotizing hundreds of guests who attended NYFW on Wednesday, September 8, New York time. Erigo was proud to present Indonesian products with Indonesian celebrities such as Enzy Storia, Febby Rastanty, Ayla Dimitri, Rachel Vennya, Gading Martin, Arief Muhammad, Reza Chandika, and others.
Carrying the theme of “Fashion Meets Function,” Erigo presented the first collection of the ERIGO X line with 60 looks that combine unusual neon colors. The new collection from ERIGO X consists of shirts, t-shirts, pants, and outers first shown and exclusively made for the New York Fashion Week show. Erigo has also opened a pop-up store on September 7, 2021, in SoHo – one of the most prestigious locations in New York City to reach the American market.
The success of Erigo and Shopee is expected to be the start for other local Indonesian products.